First impressions are critical in the world of consumer electronics.
So it will come as no surprise to early users of 3D TV that LG and Sony, the last major TV makers to support the technology, are ditching it.
Despite recent advances, the technology never overcame its gimmicky image, with many users trialling it once or twice, before returning to two dimensions.
“3D capability was never really universally embraced in the industry for home use, and it’s just not a key buying factor when selecting a new TV,” LG’s Tim Alessi, told CNET.
Alessi added that research showed 3D functionality was not a top buying consideration and “anecdotal information indicated usage was not high”.
A Sony representative added that current market trends meant they had decided not to support 3D for our 2017 models.
The goofy glasses appear to have stopped the technology from achieving mainstream appeal, the tech still had a loyal, if small, fanbase.
More than 5,000 people have signed a petition on Change.org calling on LG Display to continue to develop the tech.
The petition reads: “Please just give us consumers an option rather than tossing 3D entirely - many other manufacturers tossed it because they couldn’t do it properly. LG can and did and hopefully will again.”
For those who want to continue to enjoy 3D TV, there’s always StreamTV Networks’s Ultra-D TV, which boasts a glasses-free experience.
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